Live Session
Hall 405
22 Sep
8:30
SGT
Friday Posters
Industry Poster
Creating the next generation of news experience at ekstrabladet.dk with recommender systems
ohannes Kruse (DTU Compute & Ekstra Bladet), Kasper Lindskow (Ekstra Bladet), Michael Riis Andersen (DTU Compute) and Jes Frellsen (DTU Compute).
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Abstract
With the uptake of algorithmic personalization, news organizations have to increasingly trust automated systems with previously considered editorial values, e.g., prioritizing news to readers. In the case study carried out by Ekstra Bladet, the Platform Intelligent News project demonstrates how recommender systems successfully enhanced the click-through rates (CTR) for multiple segments at ekstrabladet.dk while still prioritizing the news organization’s editorial values.
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